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Are you looking for email marketing server or solution for sending out your affiliate emails? You have come to the right place. Tell us your requirement now!

Read on to know more about the benefits of setting up your own email server for affiliate marketing campaigns.

Why Set up Your Own Email Marketing Server?

Affiliate marketing is a flourishing industry and it is here to stay. From a brand’s perspective, affiliate marketing is a favored web marketing strategy. It is completely performance driven, and a brand has to pay only for the leads that are generated by the publisher.

From the publisher’s perspective, he/she can earn money by promoting somebody else’s product on their website or email list. They don’t have to worry about creating or maintaining a product.

It’s a win-win situation for both the parties.

However, for establishing a successful affiliate marketing business, you need to have a robust email marketing system. You must have heard it from a lot of people that an email list is a gold mine of opportunities. If you have a good subscriber base, you can think of various campaigns that you can schedule on your email list for making money.

There are a lot of Email Service Providers in the market but very few allow affiliate marketing emails to be sent through their system.
Moreover, since affiliate marketers have to send huge volume of emails daily, such systems prove to be very expensive.

Setting up your own Email Marketing system can help you minimize the cost and at the same time it will enable you to send millions of emails daily.

We at OKEmails have set up email marketing servers for a lot of affiliate marketers. We understand the importance of a reliable email marketing solution for your business. We have a team of seasoned email marketing professionals who can configure PowerMTA, industry leader in the world of MTAs, to meet your mailing requirements.

We will integrate it with any third party campaign management front end of your choice, like MailWizz, Active Campaign, Oempro etc. to make it a robust email marketing solution. You can use it to send millions of emails in a day and it will still deliver your emails in your subscriber’s inbox.

How is Email Deliverability Managed for Such Systems?

If you are concerned about the deliverability aspect of self-owned email marketing systems, you don’t have to worry at all.

Our team of deliverability experts will help you to make sure all your emails are getting delivered to your user’s inbox. We have mastered the art of inbox delivery for Gmail, Hotmail, Yahoo and other popular ISPs.

We use tools like Google Postmaster and Deliverability Plus to monitor the performance of your email campaigns.

We also take care of the warm-up and ramp-up process for the new email server that we will set up for you. We will share an exhaustive warm-up and ramp-up plan that will help you to attain Good sender and IP reputation in Google Postmasters tool.

We can guarantee that setting up your own email marketing system for sending affiliate campaigns will prove to be a very cost-effective solution.

You will be assigned dedicated IPs that will help you to control your sender reputation. There isn’t any risk of data theft involved in this, as you will be managing your own email server.

Benefits of Setting-up Your Own Email Marketing Server for Affiliate Campaigns

To highlight it again, following are the benefits that you will be able to avail by setting up your own email marketing server for sending affiliate campaigns:

You can choose your own campaign front-end & your own MTA for your email marketing job, which would offer a “best-of-breed” email marketing solution.
It’s a more economical solution if you plan to send a huge volume of emails every month.
You don’t have to worry about the opt-in status of your contact list. It’s your own system, you can use it to send emails to whoever you want. (However, we strictly recommend that you send emails to opt-in-list only).
It offers complete data security as you are the owner of the email server.

We have helped close to 70 clients setup their own bulk email marketing system using PowerMTA. So, what are you waiting for? Get in touch with our experts now!

There is a pressing issue that all email marketing professionals are facing, Gmail deliverability. There are various factors that contribute to your email landing in Inbox and not in junk folder. One of those factors is engagement, and Gmail especially pays a lot of attention to the engagement rates that you are get for your marketing emails.

Get in touch with our experts to get 100% Gmail deliverability. Read on to know more about various factors that affect it.

Why Engagement Matters

Gmail follows a certain algorithm, unknown to anyone, based on which it identifies which email messages to send to Inbox and which ones to consider spam.

Gmail doesn’t have anything against the marketing folks, they just want to make sure that spammers don’t take advantage of this channel to spoil the user experience of their product, Gmail.
No company in this world would want their product to be abused by unscrupulous people, so is the case with Gmail and other Internet Service Providers.

Hence, Gmail considers Engagement level as one of the important factors to figure out the relevance of an email message to a user. If engagement is not there, Gmail will not deliver the email message to the user’s inbox.

How Google Measures Engagement?

Gmail has never revealed the factors which they consider in their algorithm to assess engagement metrics of emails coming from specific senders. However, through exhaustive analysis and after digging deep into thousands of rows of campaign data of our customers, we have been able to confidently decipher these factors:

Email Opens

This is a no brainer, open rate definitely falls under the engagement bucket defined by Gmail.

Clicks

Click through rate is again an important indicator that gives Gmail a sense of the importance of an email to its user. Any kind of click inside the email message is good. Higher the CTR better it is for us, marketers.

Moving an email to a different folder, tagging or starring it

You would only move an email message to a different folder when you feel it’s important for you. Same logic goes for starring an email message. Such activities of a user on your email message gives a positive signal to Google, giving us brownie points.

Marking an email as “Not Spam”

In some scenarios, Google inadvertently lands your email in spam folder. A user’s action of marking it as “Not Spam” sends high relevancy signal to Gmail, making them know the importance of the email message.

Replying to a message

Again, this goes without saying, users replying to your email message sends a strong signal to Gmail about the importance of your email. You should always have reply based email campaigns in your kitty to drive positive engagement levels for your emails.

Adding an Address to a Whitelist or Address Book

Getting this action done from your user is an ideal case scenario for us. But these days, very few people add someone to an address book or whitelist them.

Deleting Without Opening

This definitely gives a negative signal to Gmail about your email message. If people do it consistently, it has a negative impact on your sender reputation.

Reporting Spam

Usually through the traditional feedback loop that ISPs like Hotmail, Yahoo, AOL & others use, ESPs can get information about who clicked on spam button.

Unfortunately, Gmail does not provide that information and ESPs end up sending emails to people who have clicked on “Report Spam” button. It affects your overall engagement levels, as emails are never delivered to the inbox of people who have reported your email as spam.

How To Get Better Gmail Deliverability

Stay Consistent

Making sure that your users identify your emails is very important. Keeping a consistent “From Name” can help them spot your emails easily.

I have seen brands use multiple “From Names” to drive engagement. What they do not understand is that they are unknowingly hurting their chances of getting better open rates. People might fall for this tactic once but it will never give positive results in a longer run.

Don’t Send Too Many Emails

It is a universal fact that emails are the cheapest and the most effective way of driving positive ROI for your marketing efforts.

I have seen brands who believe that if right now, by sending 1 million emails in a day they are generating $600,000 as revenue. So by doubling the email volume to 2 million emails, their revenue would also jump in the same proportion i.e $1200,000.

Going by that logic would do more harm than good to your email marketing efforts. It will cause list fatigue.

Send To Properly Verified Emails

Whenever you send an email campaign to a new subscriber list, make sure that you are sending emails to valid email ids only.

Gmail keeps a close eye on the bounce rate that you are getting for your email campaigns. Anything that goes above the threshold limit, triggers an alarm for Gmail. Eventually affecting your sender reputation.
It’s always advisable that you use a list cleaning service to clean your subscriber list.

Clean Your List of Inactive Emails

You should make sure that you are cleaning out your inactive users from user email list at regular intervals. These would be email addresses that have been inactive (no opens) in your database for almost over 6 months.
Sending emails to inactive users lowers your overall engagement rates.

Try To Re-engage One More Time

As a best practice, run some re-engagement campaigns on your inactive list before abandoning those users.
Trust me; re-engagement campaigns have done wonders for our clients. You have spent time, resource and money in acquiring users. He signed up for your emails because he was interested in your product. Somewhere, something did not work out, leading him to become an inactive user.
It’s always worth a try to execute engagement centric campaigns for such users.

We, at OKEmails can help you improve your email deliverability for Gmail and other ISPs. We have done it consistently for our other clients and we would love to serve you as well. You can be assured of getting 100% Gmail inboxing rate. Get in touch!

Bulk Email Server For Affiliate Campaigns